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Case Study
Rainforest Partnership logo

Rainforest Partnership

Rainforest Partnership banner

My responsibilities

user research iconinformation architecture iconwireframe iconvisual design iconinteraction design icon
stakeholder interviews

I began the project by interviewing the organization's stakeholders. I scheduled 45-minute interviews with the organization's CEO, CSO, marketing, branding, and content managers to discover what expectations and requirements they have from the new solution.

The two insights that stood out were the CSO's desire that the website conveys a calm and magical feeling, and one of our board members' suggestion to look at other industries. Rainforest Partnership is one of the few NGOs that accepts cryptocurrency donations.

“I would like for the website to capture the
calming energy of the rainforest”
user interviews

Interviewing stakeholders was only half of the first step. We cannot make informed decisions without talking to our users. The organization's website attracts visitors who are passionate about rainforest conservation and interested in the organization's efforts. There was visible confusion regarding not only where

they were making strides, but also about how to communicate the integrated approach that makes this organization so effective. The users of the site appreciated the lack of cookie-cutter language and it was expected that the organization would break the mold when it comes to preserving the rainforest.

Rainforest Partnership mobile persona
Rainforest Partnership desktop persona
content inventory & information architecture

Many of the existing pages served no purpose. We began by defining the goal of the site and the requirements of the business. Our team then spent time collecting each page and removing unnecessary content from the existing site.

Following this, I reorganized the content into a minimal number of pages that makes it much easier for users to navigate and complete the task flow. With the help of a card sorting exercise and low-fidelity sketches, I was able to create the first iteration of the new platform.

Rainforest Partnership sitemap
High-fidelity mockups and animations

It was time to show stakeholders the progress of the new content and information architecture before moving to high-fidelity production and development. Together with the team, I developed a design system, iconography, and images for the site.

The most important objective of the homepage was to display where Rainforest Partnership's projects take place. I created an interactive map that takes the user to the projects page, where the many Rainforest partnerships are listed by ecosystem.

interactive ecosystem map

I was also in charge of developing the website and setting up the content management system. This website is accessible, fully responsive, and SEO-friendly.

Rainforest Partnership desktop mockup
Rainforest Partnership mobile mockup

With the website launched, Rainforest Partnership received more offers for collaboration from educational institutions, consulting firms providing pro bono services, and potential donors. Our stakeholders liked the fact that the NGO site is not imitating any other similar organization

site in this field and we chose to innovate instead of following the crowd. Rainforest Partnership has definitely gotten an increase in attention and interest from our users. Creating your own path will help you to stand out from the crowd. I learned that lesson from this experience.

Mihnea is a great UX/UI and website designer who always prioritizes functionality and quality . I was searching for a designer to help our non-profit completely reimagine our old website and was impressed by Mihnea’s portfolio and attention to detail. Mihnea interviewed important stakeholders from all levels of our organizations, along with donors and other external stakeholders, to inform him of the best way to approach this huge project. He is quick when responding to requests for changes and understands difficult concepts easily. We have received continuous positive feedback about our new website which can be attributed to his expertise. I highly recommend Mihnea for any organization looking for someone who is patient, a team player, and a true designer at heart.
Visit Rainforest Partnership's website